Social sentiment tracking is a relatively new concept that has been available for only a decade and has started gaining significant popularity in the last few years. Financial markets have always been driven by 3 primary things – fundamentals, technical analysis and emotions. And more often than not emotions play one of the most significant roles in influencing market movements. In today’s interconnected world, the internet has evolved into a powerful force shaping financial market trends. Oftentimes, social sentiment moves at a faster pace than traditional media sources. With such a tool it’s possible to capture the collective mood of the market participants, which gives both a time advantage and provide tactical opportunities. Social Sentiment Tracker tool is our own approach and tool designed to identify market participants’ emotions and sentiment towards different financial assets and help making better trading decisions based on current trends online. There’s simply no analogy on The Market, which provides consolidated data from all major platforms including Reddit, Facebook, Instagram, TikTok, YouTube, Discord, X, Telegram, StockTwits.

We started to develop it after the 2021 GameStop saga when one of the most notorious short squeezes in history happened where Reddit’s army of retail investors fought against hedge funds to drive GameStop’s price sky-high. Our initial idea after the GME SAGA was to create a tool that would allow us to identify similar events before reading about it on the news without the need to constantly be checking what’s happening online. Later on when we started to collect and watch the data more closely it became obvious that it has more practical and useful aspects and could be used as a valuable addon in both trading and investing.

In broad terms Social Sentiment Tracker data is a raw stream of market thoughts and emotions. It shows which terms related to the financial markets are receiving the most attention at any particular day or hour on the Internet. Here you will find assets with significant news, splits, acquisitions, etc. Several machine learning case studies and our own practice have validated signals have a high correlation with market movements. It’s a tool which, once mastered, becomes irreplaceable. Now, don’t take our word for granted. Try the Social Sentiment Tracker and you will start to see dynamic and correlations yourself 😉